For new writers

Start a blog before you pitch businesses.

If you do not have a blog yet, LocalPen can still help you build proof. Start with one city, one niche, and one strong local post that shows your voice.

Pick a blog angle businesses understand

Your blog does not need to be huge. It needs to prove you can write useful local content for a real business audience.

Food and restaurants

Write a local dish guide, a neighborhood dining list, or a first-time visitor feature.

Beauty and wellness

Write about salons, spas, gyms, clinics, studios, or seasonal local self-care topics.

Local services

Write helpful explainers for realtors, home services, event vendors, or neighborhood businesses.

Blog starter intake

Tell us what kind of local blog you want to start.

This creates a lead record for writers who do not have a portfolio yet. Once they publish a first post, they can add it to their LocalPen profile.

After you publish your first sample, add the link to your LocalPen writer profile.